-Annual & seasonal marketing calendar development

-Go-to-market & campaign planning

-Digital + omnichannel strategy

-Brand storytelling & positioning refinement

-Content and creative direction guidance

-Product line planning & sourcing strategy

-Material selection and cost engineering

—Assortment architecture & SKU rationalization

-Vendor communication and production management

-Packaging and product storytelling

-Shopify build-outs and optimization

-UX / UI design & theme customization

-SEO + metadata strategy

-On-site storytelling & conversion design

-Launch planning and analytics setup