Case Studies
The Challenge: As a new luxury lifestyle brand, Ivy Cove needed a cohesive identity and digital presence that matched its craftsmanship and design vision. While the product line was strong, the brand lacked structure across messaging, marketing cadence, and website experience to drive awareness and conversion.
The Solution:
Developed an annual marketing and content calendar aligned to seasonal product drops.
Directed a custom Shopify build optimized for navigation, storytelling, and SEO.
Refined assortment structure and core product categories for clarity and growth.
Integrated performance tools such as Lucky Orange and Daily Karma for real-time insights and engagement.
Results Achieved
+35% YoY
Increase in sales
+25% YoY
Traffic growth
+15% YoY
Increase in social media followers
The Challenge: As a niche brand known for its bold, playful designs, RacySuits wanted to expand beyond seasonal novelty and build a stronger product and brand foundation. The challenge was creating a cohesive line that balanced creativity with commercial viability — elevating design, quality, and consistency across prints, fabrications, and production.
The Solution:
Trend research and competitive analysis to inform color direction and seasonal themes.
Close coordination with print designers to evolve signature patterns and recolors.
Fabric and trim sourcing to improve quality, durability, and fit.
Streamlined production processes and cost engineering to support scaling.
Assortment and merchandising planning to balance core, statement, and capsule collections.
Results Achieved
9
New print offerings
3
New capsules
+18%
Cost savings
Web Development Examples:
The Challenge: Parasols in Paradise, a playful resort brand needed a refreshed, modern web presence that matched its vibrant identity while improving navigation and product discovery.
The Solution: Full Shopify theme rebuild, streamlined collection structure, upgraded PDP layouts, and color-focused brand integration for stronger storytelling
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The Challenge: Ivy Cove, a luxury lifestyle brand required a high-end digital experience with refined navigation, gifting structure, and SEO-supported collection pages.
The Solution: Custom homepage + collection templates, streamlined UX, metadata optimization, gifting landing pages, and elevated visuals aligned to the brand’s luxury positioning.
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The Challenge: Orton-Gillingham Pro, an education-based brand needed a professional, intuitive site to clarify complex programs and guide users into the correct learning pathway.
The Solution: Rebuilt site architecture, improved navigation flows, course comparison layout, structured content, and simplified enrollment + checkout experience.
Results Achieved
50+
Pages designed across 3 different businesses
5+
Shopify and Squarespace architectures designed
100+
SEO and Meta enhancements
The Challenge: As a national women’s specialty retailer with a rapidly evolving customer, New York & Company needed stronger product leadership, clearer category strategies, and a refreshed point of view to drive relevance and growth. The brand’s ready-to-wear division required consistent vision, tighter merchandising logic, and improved sell-through across core and seasonal assortments.
The Solution:
Defining seasonal product strategies rooted in trend, business analytics, and customer insights
Building and scaling celebrity collaborations
Leading line architecture and pricing strategy to strengthen margin and category performance
Overseeing design, merchandising, and planning alignment to streamline development cycles
Driving in-store and e-commerce assortment consistency, improving layered outfitting and storytelling
Clarifying product flow to support monthly floorsets and digital marketing moments
Results Achieved
1000’s
Styles developed and sourced
$500M+
Sales managed
5+
Years consistent growth